How effective is your Marketing?
Get Your Marketing Score in 8 Minutes
Discover how well your marketing is performing across strategy, customers, lead generation, digital marketing, data, AI and execution.
This Marketing Scorecard gives you a clear score out of 100, shows where your marketing is strongest and identifies the areas with the greatest potential for improvement.
✓ Takes about 8 minutes
✓ Get your Marketing Score out of 100
✓ Identify strengths and weaknesses
✓ Receive your top improvement priorities
✓ Get practical recommendations
Is Your Marketing Actually Working?
Most businesses are doing marketing.
Far fewer know whether all the pieces are working together effectively.
You may have a website, SEO, social media, campaigns, email marketing and analytics in place—but still struggle to answer questions such as:
- Are we targeting the right customers?
- Is our positioning strong enough?
- Which marketing activities actually generate results?
- Are marketing and sales working together?
- Are we measuring the right KPIs?
- Are we using AI and automation effectively?
- Where should we invest next?
The Marketing Scorecard helps you step back and assess the complete picture.
Your Marketing Score
Answer a series of practical questions about how your business approaches marketing.
Your answers are assessed across the key capabilities required for effective modern marketing.
Strategy & Positioning
How clearly defined are your market, positioning, value proposition, objectives and priorities?
Customer & Market Insight
How well do you understand your customers, competitors, market developments and buying behaviour?
Brand & Customer Experience
Is your brand differentiated, consistent and delivering a strong customer experience?
Lead Generation & Sales
Does marketing consistently generate qualified opportunities and support revenue growth?
Digital Marketing
How effectively are you using your website, SEO, content, email, social media and paid channels?
Data & Performance
Are KPIs, analytics and customer data actually being used to improve marketing decisions?
AI & Automation
Are you using AI and automation to improve productivity, customer experience and marketing effectiveness?
Marketing Execution
Can your organization consistently turn marketing strategy into campaigns, activities and measurable results?
What You’ll Receive
After completing the assessment, you’ll receive your overall:
Marketing Score: XX/100
You’ll also see your score for each marketing capability.
This helps you quickly identify:
- Your strongest marketing capabilities
Understand what’s already working well.
- Your biggest gaps
See where marketing performance is being held back.
- Your top priorities
Focus on the improvements most likely to make a difference.
- Recommended next steps
Get practical actions and relevant resources to help improve your marketing.
From Marketing Activity to Marketing Performance
The goal isn’t to do more marketing.
It’s to make your marketing more focused, measurable and effective.
The Marketing Scorecard helps you move from:
Activities → Insight → Priorities → Improvement
Use your results to support your next marketing plan, management meeting, budget discussion or growth initiative.
Who Is It For?
The Marketing Scorecard is designed for:
- Business owners and founders
- Small and medium-sized businesses
- Marketing managers
- Marketing teams
- Consultants and advisors
- Growing businesses reviewing their marketing approach
You don’t need to be a marketing expert.
You simply need a good understanding of how marketing currently works within your business.
Find Out Where Your Marketing Stands
Get an outside structure for evaluating your marketing and identify the areas that deserve your attention first.
Around 8 minutes · Practical results · Free assessment
The Marketing Scorecard is a diagnostic tool designed to support business decision-making. Scores and recommendations should be considered alongside your organization’s specific circumstances.
Not ready to take the assessment now?
Enter your email and we’ll send you the Marketing Assessment so you can complete it later.
What you’ll get
Marketing Score /100
See your overall marketing effectiveness.
8 capability scores
See exactly where you’re strong and weak.
Top 3 priorities
Know what to improve first.
Practical recommendations
Turn your results into action.
From Marketing Score to Action
Choose the level of support that fits your needs. From a free Marketing Score to a personalized improvement plan or expert marketing review.
Free Marketing Score — €0
Where are we now?
Find out how effective your marketing is.
Get a clear picture of your marketing performance and discover where your biggest opportunities for improvement are.
You’ll receive:
- Your Marketing Score out of 100
- Scores across 8 key marketing areas
- Your key strengths and improvement areas
- Recommended next steps
Personalized Marketing Improvement Report — €49
What should we improve and in what order?
Turn your score into a practical improvement plan.
Get a personalized report based on your Marketing Score, showing what to focus on and what to do next.
You’ll receive:
- 15–20 page personalized report
- Analysis of your key marketing gaps
- Top 3 improvement priorities
- Specific actions for each priority
- 30/60/90-day action plan
- Recommended KPIs
- Relevant EBP tools, templates and resources
Get My Personalized Report — €49 →
Expert Marketing Review — From €395
What should we actually change?
Get expert advice on where to focus your marketing.
Go beyond your score with an expert review of your business, customers, positioning, digital marketing and performance.
You’ll receive:
- Expert analysis of your Marketing Score
- Website and digital marketing review
- Customer and positioning review
- KPI and performance review
- Prioritized recommendations
- Personalized 90-day marketing action plan
- 60-minute 1-to-1 strategy session
- Delivery within 5 business days
Request an Expert Marketing Review →
