Advertising Information
Would you like to feature your ads and messages with us? Please get in touch with us to discuss the various possibilities. We would be happy to provide you with a media kit so you can see the options available.
Are you interested in advertising your business? Here are the types of advertisers we are seeking:
Type of Ads
- In alignment with the interest groups specified below
- Informative
- Professional
- Helpful and supportive when developing a business
- Non intrusive
- Quality and value driven
- English speaking countries
Our Primary Target Demographic
Individuals aged 35 and above, who are entrepreneurial and based in English-speaking countries, are seeking to advance their careers and enhance their entrepreneurial skills. They aim to create and manage their own business or business idea more effectively and to be better prepared for the ownership and successful operation of a (future) business.
Also they are looking for funding their venture or projects with a business loan and making smarter and more founded (personal) investment decisions. They are looking for business services to enhance and professionalize their business ideas.
- (Future) Business Owners
- Business Professionals looking into being an Entrepreneur
- 35+
- Global Community
- English Speaking
- 65% Male
- Internet Affluent
Secondary Demographic
Businesses that seek to develop a business plan and utilize business services to professionalize their approaches.
Ideal Advertiser Type
Seeking a collaborative, steady-paced approach to build long-term success together, aiming to target niche markets and reach quality audiences.
Preferred Advertising Categories
- Career Services (3rd Job) / Career consulting
- Business Training
- Financial Services (getting business loan)
- Business Productivity Software
- Helpful Business Software (project management, logistics)
- Management Jobs
- Personal Finance
- Personal Development (Business Skills)
- Investment Opportunities & Services
- Business Startup Services
- Harvard Business Review/ Business magazine subscription
Banner Types
- Homepage header
- IAB standards
- 728*90 px
- 345*345 px
- 350*250 px
- 970*90 px Leaderboard
- 300*250 px Rectangle
- 300*600 px Skyscraper
E-mail Newsletter
Our Platform Facts
Global Audience
- 175+ countries
- Most active country: USA
- Europe (27%)
- Americas (23%)
- Asia (24%)
- Africa (24%)
- Oceania (2%)
(Source: Google Analytics: Sept 2022)
Traffic from these Top 10 Countries
- United States (30%)
- India (8%)
- Philippines (5%)
- United Kingdom (4%)
- Canada (3%)
- South Africa (3%)
- Netherlands (2%)
- Nigeria (2%)
- Pakistan (2%)
- Germany (2%)
(Source: Google Analytics: March 2024)
Website Traffic
- **k Sessions / month (on request)
- **k Pageviews / month (on request)
- 2 min 23 Average Session Duration (Source: Google Analytics 2024)
- 22 Website Authority Score (Source: Semrush March 2024)
- 90% Site Health (Source: Semrush March 2024)
Visitor Profile
- 42% male population * Target Demographic
- 58% female population
- 84%+ English speaking or as secondary language
(Source: Internal data, 2024)
Demographics
- 18-24 (46%) (Business Students)
- 25-34 (22%) * Secondary Demographic
- 35-44 (14%) * Target Demographic
- 45-54 (10%) * Secondary Demographic
- 55-64 (5%) * Secondary Demographic
- 65+(3%)
(Source: Google Analytics: March 2024)
Category / Visitors
- 44% of user base has a business plan or a business idea (Source: Internal research)
- 32% of user base has a business plan (Source: Internal research)
- 68% of respondents don’t have business plan for their business idea yet (Source: Internal research)
- 93% of respondents mentions this is a valuable website for them (Source: Internal research)
User Interest Categories
Areas where our demographic takes an interest in. Just check whether your business core area fits neatly in some of these categories, to get to a proper advertising fit.
- Employment/Career Consulting Services
- Business Services/Advertising & Marketing Services
- Software/Business & Productivity Software
- Education/Post-Secondary Education
- Business Services/Business Technology/Enterprise Software/Collaboration & Conferencing Tools
- Employment
- Financial Services/Investment Services
- Business Services
- Business Services/Business Technology/Enterprise Software
- Education/Post-Secondary Education
- Travel/Hotels & Accommodations/Business Travel
- Consumer Electronics/Mobile Phones
- Business Services/Business Financial Services
- Education/Primary & Secondary Schools (K-12)
Company Profiles – Size
Yes, (employees from) companies visit this platform. Find an overview of company size below. Helpful when you have a B2B approach.
Employees – Percentage Visits
- 0 – 10 – 22%
- 11 – 50 – 12%
- 51 – 200 – 12%
- 201 – 500 – 13%
- 501 – 1000 – 10%
- 1000+ – 32%
(Source: internal tooling, March 2024)
Linking
Needing to build your link network? We’re open to high quality posts & good links within the noted user interest categories. Get in touch with us via our e-mail address and let us know your proposal. We’ll be happy to help!
Guest Posting
If you have an interesting post idea that fits within the user interest categories mentioned above, we’d be happy to consider it! Just send us an email with your proposal and we’ll take it from there.
