Advertiser Information

Would you like to feature your messages with us as an advertiser? Please get in touch with us to discuss the various possibilities. We would be happy to provide you with a media kit, which will showcase the options available.

Would you be interested in advertising your business on ExcellentBusinessplans.com? Here are the ideal types of advertisers we are seeking:

Our Ideal Advertisers to work with

Seeking collaboration with a steady-paced approach to build long term success together, aiming to target niche B2B markets and reach quality audiences, and being friendly helps too. ‘Slow and steady wins the race’.

Type of Ads

Helpful and supportive when developing a business
Quality and value driven
Informative
Professional
Non intrusive
In alignment with the interest groups specified
English-speaking countries (US, CA, UK, AU, IN, PH, NL, etc.)

Our Primary Target Demographic – Business Professionals, 35+

Individuals aged 35 and above, who are entrepreneurial and are based in English-speaking countries, seeking to advance their (mid) careers and enhance their entrepreneurial skills.

They aim to create and manage their own (future) business or business idea more effectively and to be better prepared for the ownership and successful operation of a (future) business. Also they are looking for funding for their venture or next projects with a business loan and making smarter and more founded (personal) investment decisions.

They are looking for business services to enhance and professionalize their business ideas. They are also eager and open to learn about the many aspects of business (which is instrumental to be more successful).

In short – our core Target group:

(Future) Business Owners (Business Builders)
Small Business owners (2-10, 11-50) and their MT
Business Professionals looking into becoming an Entrepreneur (‘making the leap’)
Mid Career/Senior Career Level
35-44 years old
Global Community
English Speaking
48% Male
Internet Affluent
Lifestyle interests: business professionals and technology enthusiasts
Life events: Starting/having a family / being more responsible (this means also no time …)/Starting Leadership roles

Secondary Demographic – A B2B approach

Businesses that want to develop a business plan and use professional services to strengthen and formalize their operations. A large share of our visitors comes directly from the business community (Source: December 2025, GA4, Leadinfo), especially divided into:

41% Small Business (in the 0-10 + 11-50 employee range)
26% Mid-sized Business segment (employee range 50-200 + 201-500)
33% Large Businesses segment (500-1000 + 1001+ range)

Preferred Advertising Topics & Categories

Our preferred advertising categories include career services and consulting, business training, financial services for loans, and business productivity software. We also focus on helpful tools for project management and logistics, management job opportunities, personal finance, and personal development.

If it enhances the business and improves it, that’s value. Think: if I operate as a business owner, what do I need, and what solves this problem and provides value?

Business Productivity Software (software that enhances your business productivity and time management)
Business Startup Services
Business Consulting, Consulting, Business coaching
Personal Development (Business Skills Development)
Business Training, Business courses, business schools
Helpful Business Software (project management, logistics)
Career Services (3rd Job) / Career consulting (30+)
Financial Services (for example like getting/support for a small Business loan; accounting )
Management Jobs, MT positions, MBI
Freelancing services (supportive of freelancers, or solopreneurs)
Agency support services
Marketing services (B2B market)
Sales services (B2B)
Personal Health monitoring (managing stress, etc.)
Personal Finance (managing personal finance)
Financial software (bookkeeping, ERP, accounting), financial services
Human Resources services, Freelancer Job sites (team, organization, hiring, administrative, workplace enhancement)
International business services (supportive services to run an international business)
Investment opportunities & services
IT services, or supportive B2B services to smoother run a business
Legal, Compliance services
Logistics, storage, transport, Office Management
Sustainability services (improving business to become more sustainable)
Technology, innovation services (B2B)
Communication technology (B2B), office equipment, telecom for business
Business travel
Business magazine subscriptions (Harvard Business Review, MIT, McKinsey, etc.); highly rated Books about business.

Our Platform – Facts

We reach a global audience

190+ Countries
Most active country: USA (19%) (Engaged sessions)
Asia (55%)
Americas (24%)
Europe (11%)
Africa (5%)
Oceania (1%)

(Source: Google Analytics: December 2025)

Most of our traffic comes from these Top 10 Countries

United States (28%)
China (13%)
India (12%)
Philippines (4%)
Singapore (4%)
Pakistan (4%)
United Kingdom (3%)
Canada (3%)
Netherlands (2%)
South Africa (2%)
Nigeria (2%)
Australia (1%)
Germany (1%)

(Source: Google Analytics, Annual traffic % 2025, December 2025)

This is our website traffic

7,5 k. Sessions/month (Dec 2025, GA4)
12 k. Pageviews/month (Dec 2025, Ahrefs)
+3 min 30 Average Session Duration (Source: Google Analytics, December 2025, Audience Information) –
However, we see even longer visit duration from Ahrefs (December 25) 5:25 minutes+ – which signals high reader value (which is our goal, to help entrepreneurial people (business builders) to get better and improve their business, which then leads to improved business success)
10 min 22 Average Session Duration in 2-10 Employees Business Group (signals deep niche fit value)
10 min 59 Average Session Duration in 11-50 Employees Business Group (signals deep niche fit value)
3+ min Average Session Duration in 35-44 group (Source: Google Analytics, December 2025)
+6 min 14 for Return Users

442,484Traffic Rank Position (Source: Ahrefs, December 2025)
54 Domain Rating (DR) (Source: Ahrefs, December 2025)

1,6 M Semrush Rank (Source: Semrush, November 2025)
Website Authority Score (AS): 30 (Source: SemRush, December 2025)

Global Rank #3,048,305 (Source: SimilarWeb, December 2025)
Country Rank (US): #1,524,032 Source: SimilarWeb, December 2025)

Visitor Profile

57% male population * Target Demographic
43% female population
72%+ English speaking or as a secondary language (25% Chinese, 1% Spanish, 1% French, 1% German)

(Source: GA4, December 2025)

Demographics (Age)

30% of 18-24: Students of Business / Education
25% of 25-34 * Secondary Demographic
19% of 35-44 * Target Demographic
13% of 45-54 * Secondary Demographic
7% of 55-64 * Secondary Demographic
5% of 65+

(Source: GA4, December 2025)

Readership Engagement

We see a lot of interest (signal: high duration +3 min readership) in the 35-44 and 25-34 age groups. 45+: 7m 14, especially with these lifestyle interests: business professionals and technology enthusiasts, and from both males and females. (Source: Google Analytics: December 2025)

Category / Visitors

44% of the user base has a business plan or a business idea (Source: Internal research)
32% of the user base has a business plan (Source: Internal research)
68% of respondents don’t have a business plan for their business idea yet (Source: Internal research)
93% of respondents mention this is a valuable website for them (Source: Internal research)

User Interest Categories

Areas where our demographic takes an interest in. Just check whether your business core area fits neatly in some of these categories, to get to a proper advertising fit.

Business Services/Business Technology/Enterprise Software/Collaboration & Conferencing Tools
Business Services/Business Financial Services
Financial Services/Investment Services
Software/Business & Productivity Software
Employment/Career Consulting Services
Business Services/Advertising & Marketing Services
Education/Post-Secondary Education
Employment
Business Services
Business Services/Business Technology/Enterprise Software
Education/Post-Secondary Education
Travel/Hotels & Accommodations/Business Travel
Consumer Electronics/Mobile Phones
Education/Primary & Secondary Schools (K-12) (their kids)

Company Profile Visits – Firmographics B2B

Yes, employees from various companies visit this platform. Below is an overview of typical company size, which can be helpful in a targeted B2B approach, when you want to reach companies directly. In total, 3.810 companies have visited this website (Source: Leadinfo.com, December 2025)

Average Company Size – Employees – Percentage Visits

27% of 0 – 10 Employees – Small Business
14% of 11 – 50 Employees – Small Business
16% of 51 – 200 Employees – Medium Business
10% of 201 – 500 Employees – Medium Business
11% of 501 – 1000 Employees – Large Business
22% of 1000+ Employees – Enterprise Level Business

Industries

Diverse Set of Industries: Education, Computer Programming Services, Management Consulting, Insurance, Engineering Services, Business Services, Accounting/Bookkeeping, Computer Programming Services, Real Estate Agents, etc.

(Source: Internal tooling, December 2025)

Linking to us

Needing to expand your linking network? We are open for high quality posts & good links within the noted user interest categories. Get in touch with us via our e-mail address and let us know your proposal. We’ll be happy to help! If you need good links to use for referrals, let us know, we can help you with selecting the most relevant for your website.

Guest Posting & Link insertion

If you have an interesting post idea that fits neatly within the user interest categories mentioned above and adds value to our platform, we’d be happy to consider it! Just send us an email with your proposal and we’ll take it from there.

We charge $ – on request (USD) per Guest Post placement. Articles should ideally be 1,000-2,000 words long and can include up to 3 external links, following our content guidelines and fitting our subject list, and will be published within 2-3 business days, after approval.

The links are do-follow links, and will not carry a sponsored or advertorial tag. This is possible on request.

No crypto, no casino, no cbd, etc. Just valuable B2B content that helps a small business owner to improve the business.

Link Insertions $ – on request (USD) in an existing article, if truly fitting and relevant.

Payments (through PayPal or Stripe) can be made quarterly or annually for easier invoicing, when needed.

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Ask for our media kit

Sponsoring

If you’re interested providing sponsorship opportunities or business partnerships, please let us know directly. We are open to matching opportunities.

What are the rates?

For current advertising rates, please contact our support team directly.

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