When most people think about writing, they think of novels, textbooks, and other resources meant to entertain or educate.
However, much writing – especially in advertising and marketing – is also about persuading the reader to engage with your services and take action, such as downloading a white paper, buying a product, or donating.
When writing online content designed primarily to persuade, you need different strategies. Here are several persuasive writing techniques that you can use to increase your business drive conversions.
Understand Your Audience
If you want your business to stand out in today’s crowded market, you have to know as much about your audience as possible. Once you have a proper idea about the type of person you want to target, you can easily align your content with them directly.
Once you know what they’re looking for, you must create details that hook their attention. If, for example, you run a website where you publish daily articles. While creating content, remember that your material aligns entirely with their concerns so they can quickly get the answer they want.
Highlight Benefits Over Features
If someone is looking for a product or service, it’s because there’s a problem behind it that makes them need such a product or service. A person is seeking your services when they have some concerns that your services and you can quickly resolve.
But the thing is, how can you convince them to purchase it? You can easily highlight the good side of your services, precisely the benefits they’ll provide. This way, your potential client will likely choose you over your competitors.
In the race to highlight benefits, take into account features. Of course, they are essential too, but in most cases, people are more persuaded by the benefits that directly affect them.
Tap into Emotional Triggers
Words are powerful, and your chosen language can evoke various emotional responses. People often make buying decisions based on how they feel rather than what they logically think. That’s why crafting content that speaks directly to their hearts, not just their minds, is essential.
To do this effectively, put yourself in your reader’s shoes. Think about your services from their perspective, and write content that reflects their emotions and concerns—adding your own emotions, unique perspectives, and personal ideas to make your content more compelling and relatable, which can ultimately drive sales.
Write with Clarity & Simplicity
When running an online business, you often have many tasks to handle, and you also need to pay attention to the content you upload. Sometimes, content is written and published with little attention, making it less effective. If readers visit your website, interact with your posts, and don’t find the content valuable and straightforward, they’re less likely to return. That’s why it’s crucial to keep them engaged in any case.
We understand that heavy workloads leave little time to create perfect content. If you find yourself in this situation, you can use an online paraphrasing tool to polish it. The paraphrasing tool will provide 100% unique and meaningful content in addition to a clear, well-written paraphrase of your unstructured or copied text.
Create a Strong & Clear CTA
No matter how well you convince your visitors about what they must do, your efforts will only be worthwhile if you guide them precisely where you want them to go. The question here is, how do you guide them? The answer lies in the help of a compelling and to-the-point CTA (call-to-action).
It is the best way to turn visitors into potential buyers. These are buttons that guide users through what you expect from them. For example, buy our product, sign in, visit the site, add to the chart, etc. These clear pointers make it easy for visitors to know what step to take next.
Leverage Social Proofs for Credibility
You are not just making big claims. Social proof is a psychological phenomenon in which people assume the actions of others in an attempt to reflect correct behavior in a given situation. When choosing or buying something, we naturally want reassurance that others have made it according to that thing.
Customer reviews and testimonials have been used for this purpose. They eliminate any confusion and provide users with a clear picture. For example, if you’re selling products on Amazon, you might include customer feedback on your page to show visitors that other people have been satisfied with your services. This evidence is highly effective in persuading your visitors to trust you.
Conclusion
Persuasive writing is the art of influencing others and encouraging them to agree with your point of view. In the context of online marketing, this technique aims to gain the reader’s support and motivate them to take proper action, whether it’s sharing your post or buying something from you.
This sort of writing extends beyond just blog posts and emails. It involves expressing a strong opinion about something. So, if you want to stand out your business and drive more conversions, then you must follow the above techniques.
