Partner Page – Leadinfo – B2B Website Visitor Identification
Turn anonymous website traffic into B2B sales opportunities
Leadinfo helps businesses identify the companies visiting their website, understand their interests and turn relevant website activity into actionable B2B leads.
Instead of seeing only anonymous traffic in your analytics, Leadinfo adds a company-level view that can help marketing and sales teams discover potential customers already interacting with their website.
B2B Website Visitor Identification | Lead Generation | Sales Intelligence | Website Intent Data
Your next customer may already be visiting your website
Most website visitors never complete a form, request a quote or contact your sales team.
For B2B companies, that creates a significant blind spot.
A potential customer might visit several service pages, read a case study, return a few days later and look at your pricing—without ever identifying themselves.
Leadinfo helps reveal the companies behind these visits.
This allows businesses to move from:
Anonymous traffic → Identified company → Qualified prospect → Sales opportunity
Who is Leadinfo for?
Leadinfo can be particularly useful for:
- B2B companies generating website traffic
- Sales teams looking for new prospects
- Marketing teams measuring company-level interest
- Agencies generating leads for themselves or their clients
- SaaS and technology companies
- Professional service providers
- Companies using account-based marketing
- Businesses with longer B2B buying journeys
What can you do with Leadinfo?
Leadinfo can help businesses:
- Identify companies visiting their website
- See which pages companies are viewing
- Recognise returning business visitors
- Discover potential prospects already showing interest
- Research relevant company information
- Prioritise companies based on fit and website behaviour
- Connect website activity with sales workflows
- Turn existing website traffic into a new source of B2B leads
Why EBP considers Leadinfo useful
Many businesses focus heavily on generating more website traffic, while overlooking the commercial signals already present in their existing traffic.
For B2B companies, a website visit can be an early buying signal. A company repeatedly visiting service pages, researching a specific problem or viewing commercially important content may deserve more attention than a completely cold prospect.
Leadinfo makes these signals more visible by helping businesses identify visiting companies and understand their website activity. The real value comes from combining this information with an Ideal Customer Profile, lead scoring, company research and relevant sales follow-up. For EBP readers, Leadinfo can therefore help connect two activities that are often separated:
Digital marketing generates attention. Sales turns that attention into opportunities.
Turn your website traffic into a B2B lead-generation process
Website visitor identification becomes more valuable when it is part of a repeatable workflow
How it works
- Connect Leadinfo to your website.
- Identify companies visiting your pages.
- Analyse their behaviour and areas of interest.
- Compare companies with your Ideal Customer Profile.
- Prioritise promising prospects based on fit and intent.
- Research and follow up with relevant companies through your sales process.
Explore Leadinfo
If your business already generates B2B website traffic, Leadinfo can help you understand which companies are behind that traffic and identify potential sales opportunities that would otherwise remain anonymous.
Partner Contributions
Explore practical EBP resources on B2B lead generation, sales, lead scoring, Ideal Customer Profiles, website conversion and turning marketing activity into qualified sales opportunities.
