Advertiser Information
Would you like to feature your messages with us as an advertiser? Please get in touch with us to discuss the various possibilities. We would be happy to provide you with a media kit so you can see the options available.
Would you be interested in advertising your business on ExcellentBusinessplans.com? Here are the ideal types of advertisers we are seeking:
Our Ideal Advertiser Type
Seeking collaborative with a steady-paced approach to build long-term success together, aiming to target niche markets and reach quality audiences, and being friendly helps too. ‘Slow and steady wins the race’.
Type of Ads
- In alignment with the interest groups specified below
- Informative
- Professional
- Helpful and supportive when developing a business
- Non intrusive
- Quality and value driven
- English speaking countries (US, CA, UK, AU, IN, PH, NL, etc.)
Our Primary Target Demographic – Business Professionals, 35+
Individuals aged 35 and above, who are entrepreneurial and are based in English-speaking countries, seeking to advance their (mid) careers and enhance their entrepreneurial skills.
They aim to create and manage their own (future) business or business idea more effectively and to be better prepared for the ownership and successful operation of a (future) business.
Also they are looking for funding their venture or projects with a business loan and making smarter and more founded (personal) investment decisions. They are looking for business services to enhance and professionalize their business ideas.
They are also eager and open to learn about the many aspect of business (which is instrumental to be more successful).
- (Future) Business Owners
- Business Professionals looking into being an Entrepreneur (making the leap)
- 35-44
- Midcareer
- Global Community
- English Speaking
- 65% Male
- Internet Affluent
- Lifestyle interests: business professionals and technology enthousiasts
Life events: Starting/having a family / be more responsable (means also no time …)
Secondary Demographic – A B2B approach
Businesses that seek to develop a business plan and utilize business services to professionalize their approaches in business. We see roughly 12% of our visitors come directly from businesses, especially 75% small business (in the 0-10 employee range) , 6% in the 10-50 employee range, and 6% in the 51-200 range. (October 2024, Source: GA4).
Preferred Advertising Topics & Categories
Our preferred advertising categories include career services and consulting, business training, financial services for loans, and business productivity software. We also focus on helpful tools for project management and logistics, management job opportunities, personal finance, and personal development.
- Business Productivity Software
- Business Startup Services
- Business Consulting
- Personal Development (Business Skills)
- Business Training
- Helpful Business Software (project management, logistics)
- Career Services (3rd Job) / Career consulting
- Financial Services (for example like getting/support for business loan)
- Management Jobs
- Personal Finance
- Investment Opportunities & Services
- Business magazine subscriptions (Harvard Business Review, MIT, etc.)
Our Platform – Facts
We reach a global audience
- 175+ countries
- Most active country: USA
- Europe (27%)
- Americas (23%)
- Asia (24%)
- Africa (24%)
- Oceania (2%)
(Source: Google Analytics: Sept 2024)
Most of our traffic comes from these Top 10 Countries
- United States (30%)
- India (8%)
- Philippines (5%)
- United Kingdom (4%)
- Canada (3%)
- South Africa (3%)
- Netherlands (2%)
- Nigeria (2%)
- Pakistan (2%)
- Germany (2%)
(Source: Google Analytics: March 2024)
This is our website traffic
- **k Sessions / month (available on request)
- **k Pageviews / month (available on request)
- 2 min 23 Average Session Duration (Source: Google Analytics 2024)
- +9 min Average Session Duration in 35-44 group (Source: Google Analytics 2024)
- 27 Website Authority Score (Source: SemRush November 2024)
- 93% Site Health (Source: SemRush November 2024)
Visitor Profile
- 45% male population * Target Demographic
- 54% female population
- 84%+ English speaking or as secondary language
(Source: Internal data, October 2024)
Demographics
- 18-24 (46%) (Business Students / Education)
- 25-34 (22%) * Secondary Demographic
- 35-44 (14%) * Target Demographic
- 45-54 (10%) * Secondary Demographic
- 55-64 (5%) * Secondary Demographic
- 65+(3%)
Readership
We see a lot of interest (signal: high duration +10 min readership ) in the 35-44 and 25-34 age group. Especially with these lifestyle interests: business professionals and technology enthousiasts, and from both males + females.
(Source: Google Analytics: October 2024)
Category / Visitors
- 44% of user base has a business plan or a business idea (Source: Internal research)
- 32% of user base has a business plan (Source: Internal research)
- 68% of respondents don’t have business plan for their business idea yet (Source: Internal research)
- 93% of respondents mentions this is a valuable website for them (Source: Internal research)
User Interest Categories
Areas where our demographic takes an interest in. Just check whether your business core area fits neatly in some of these categories, to get to a proper advertising fit.
- Employment/Career Consulting Services
- Business Services/Advertising & Marketing Services
- Software/Business & Productivity Software
- Education/Post-Secondary Education
- Business Services/Business Technology/Enterprise Software/Collaboration & Conferencing Tools
- Employment
- Financial Services/Investment Services
- Business Services
- Business Services/Business Technology/Enterprise Software
- Education/Post-Secondary Education
- Travel/Hotels & Accommodations/Business Travel
- Consumer Electronics/Mobile Phones
- Business Services/Business Financial Services
- Education/Primary & Secondary Schools (K-12)
Company Profile Visits – Firmographics
Yes, employees from various companies visit this platform. Below is an overview of typical company size, which can be useful for a B2B approach, when you want to reach companies directly.
Average Company Size – Employees – Percentage Visits
- 0 – 10 Employees – 34% – Small Business
- 11 – 50 Employees- 19% – Small Business
- 51 – 200 Employees – 11% – Medium Business
- 201 – 500 Employees – 8% – Medium Business
- 501 – 1000 Employees – 7% – Large Business
- 1000+ Employees – 19% – Enterprise Level Business
Diverse Set of Industries: Education, Computer Programming Services, Management Consulting, Insurance, Engineering Services, Business Services, Accounting/Bookkeeping, Computer Programming Services, Real Estate Agents, etc.
(Source: internal tooling, November 2024)
Linking
Needing to expand your linking network? We are open for high quality posts & good links within the noted user interest categories. Get in touch with us via our e-mail address and let us know your proposal. We’ll be happy to help!
Guest Posting & Link insertion
If you have an interesting post idea that fits within the user interest categories mentioned above and adds value to our platform, we’d be happy to consider it! Just send us an email with your proposal and we’ll take it from there.
We charge $30-50 (USD) per guest post placement. Articles should ideally be 1,000-2,000 words long and can include up to 3 external links, following our content guidelines and fitting our subject list. Link insertions $20 (USD) in article if truly fitting and relevant.
Payments (through Paypal) can be made quarterly or annually for easier invoicing if needed.
E-mail Newsletter
Sponsoring
If you’re interested providing sponsorship opportunities or business partnerships, please let us know directly. We are open to matching opportunities.
Donations
If you have extra funds just laying around and want to support our platform, please consider making a donation of $50 or more via PayPal using this link. Your contribution will help us enhance our reach with advertising and SEO, improve content quality through better copywriting, upgrade our technology with premium WordPress plugins, and support staffing by hiring business students. Thank you for your support!
What are the rates?
For current advertising rates, please contact our support team directly.
