Trends

Explore trends, futuring and scenario analysis to map what’s ahead. Use trend forecasting to spot opportunities and prepare your business for change.

Key Question

Does your business identify important trends early enough to turn change into opportunities and avoid emerging risks?

Strong signals

  • Monitors key trends
  • Spots change early
  • Separates trends from hype
  • Assesses business impact
  • Acts on opportunities

Weak signals

  • Reacts too late
  • No trend monitoring
  • Follows hype
  • Misses business impact
  • Competitors adapt faster

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