How Can Unique Content Boost a Website’s Productivity?
There is no doubt that people prefer high-quality and unique content. But ever since search engine algorithms have advanced, they have also started preferring websites with unique and high-quality content.
But why does everyone want content creators to focus on unique, high-quality content? Does having unique and high-quality content impact the performance of a website? If these questions represent your confusion, you’ve arrived at the right place.
Here, we will share different reasons to prove the importance of having unique and high-quality content for a website. So, let’s delve into this blog post.
How Unique Content Boosts a Website’s Performance?
The following reasons will help you understand the importance of having unique content on a website and its impact on the website’s performance:
1. Helps in Building Better User Experience (UX):
People surf the internet to find solutions to their problems. So, if you copy the content on your website from other existing industry experts, people can instantly identify the copied content. Doing so will ruin the reputation of your website and people will never return to your platform again.
Hence, you should prioritize unique content production and provide people with 100% original solutions. Doing so will build your website’s credibility, eventually increasing its value and user experience (UX).
Since UX is a crucial SEO ranking factor, having unique content on a website will help in building and maintaining a better website’s UX, which will eventually help with the SEO of the website.
2. Increases the Domain Authority (DA):
The term ‘domain authority’ refers to the credibility of a website. So, a website with a higher domain authority will be more credible, which means it will be more authoritative than others. That is why a higher domain authority score is one of the most important aspects of a quality website.
But how can you increase the authority of a new website? That’s where the unique and quality content will come into the picture.
As we’ve already mentioned in the first point, high-quality and unique content will build your website’s credibility. So, since website credibility is directly proportional to a higher domain authority score, focusing on producing high-quality and unique content will help your website’s domain authority score.
3. Helps in Getting More Backlinks:
Figure 1: This image is taken from https://pixabay.com/vectors/backlink-web-internet-link-building-6955490/
The amount of quality and unique backlinks is another crucial SEO factor. But the key to getting unique and quality backlinks lies in producing unique and quality content.
Thus, other people would want to link to your platform if you focus on producing unique and high-quality content. Doing so will eventually boost the SEO performance of the website because having quality backlinks is still one of the major SEO ranking factors.
4. Makes the Website More Discoverable:
When it comes to the initial crawling of a website, high-quality and unique content is one of the main things that search engines consider. Therefore, if your website has unique content, search engines will first pick that piece of content for indexing. So, eventually, a high-quality piece of content will increase the discoverability of a website.
On the other hand, if you focus on publishing copied and plagiarized content on your website, search engines will do one or two things:
- Avoid indexing
- Index the website, but on the lower shelves of SERPs (Search Engine Results Pages).
5. Builds Brand Awareness:
Figure 2: This image is taken from https://www.pexels.com/photo/people-holding-paper-with-letters-while-standing-on-the-stairs-7688457/
As we’ve already mentioned, when you post original valid solutions on your platform (website), your platform will become more credible. So, eventually, people will start trusting your website, which will help your business.
Thus, providing unique and high-quality content to people will build and increase your brand’s awareness.
Some Tips for Producing Unique Content:
Since this guide is related to a website’s content, the following tips will help you produce unique textual content for any website.
1. Do Extensive Research:
Figure 3: This image is taken from https://pixabay.com/photos/concept-man-papers-person-plan-1868728/
When it comes to producing unique content, research plays a vital role. So, no matter which type of content you want to create, you should do extensive research.
There are different ways of performing research on a topic. For instance, some people prefer taking assistance from the internet, whereas others like to read books, newspapers and other similar materials on their topic. So, whichever research medium you choose, your research phase should be extensive.
2. Identify the Unanswered Points:
Figure 4: This GIF is taken from https://media.giphy.com/media/Td44DOwzydgClKp8dq/giphy.gif
The room for improvement always remains. So, during the research phase, you should identify the points left unanswered by existing content or content creators.
Thus, answering those unanswered points in your content will increase the likelihood of getting more target audiences to your platform.
3. Run a Quick Scan for Plagiarism:
Once you have created the content, you should perform a scan for plagiarism. For that, you can take assistance from any modern-day plagiarism checkers. Check-Plagiarism and Turnitin are some of the latest plagiarism checkers available online. You can use any of them as both provide accurate results with percentage based reporting.
A good plagiarism checker works on advanced AI algorithms and deep-searching techniques to quickly compare the uploaded text against archived theses and online data available on search engines. So, if your content contains any plagiarism, a plagiarism checker can quickly identify those traces of plagiarism.
Putting unique content on a website can attract more and better-qualified traffic and improves its search engine performance and UX. But if the quality of content is low, unique content will do no good. So, if you want to enjoy the benefits of both search engines and organic traffic on your website, you should prioritize both unique and high-quality content.
However, bringing something unique is one of the most challenging things, especially if the industry is already saturated. So, read the above discussion to gather some tips to help you produce unique and high-quality content.