Have you ever wondered how to bring in new customers and prospects? Well, that’s what lead generation is all about!
Lead generation is the process of turning website visitors, exhibition stand visitors, social media followers, email contacts, and more into prospective customers. If someone expresses interest in your service, they’re a lead – and it’s your job to nurture them and turn them into customers.
Is a lead a customer?
Not yet! Before you can seal the deal, you’ll need to determine if the lead is the right fit for your business. This process is called lead qualification and involves analyzing criteria such as age, location, company size, position and background. It’s important to do this assessment as it helps to be more effective in your sales process.
And don’t forget about those who don’t make it to your customer group: encourage them to subscribe to your newsletter! This way you can still keep them engaged with your company, even if you’re not actively making sales efforts.
Making sure you properly qualify your leads can save a lot of work for your sales staff – after all, it’s better to sell to someone who’s a suitable and potential customer. Estimate as many explanatory factors as possible to get the best results!
Make sure your sales team has the right leads!
Qualifying leads properly will save a lot of time and effort down the line. It’s always better to target potential customers who match your ideal customer profile – giving you the best chance of making a sale. When assessing leads, consider any number of factors that could help you define a customer’s suitability – such as the software they use, demographic variables, income class, or company size – depending on the industry. Job profiles are often especially useful in the corporate market.
Who is visiting your website?
Do you want to know who’s visiting your website? Check out LeadFeeder or Online Success – they’ll show you the companies that are coming to your website. Just make sure you follow any applicable privacy rules in your area. Then you’ll be ready to start reaching out to potential leads you never knew you had.