Description
Product Description
An online marketing checklist is a tool that helps you ensure all essential digital marketing tasks are completed, keeping your strategy organized and effective.
Why is important?
The online marketing checklist is important for digital marketers, small business owners, and marketing managers who need a structured guide to ensure all aspects of their online marketing strategy are covered and executed effectively.
Use this when you have
- * Overwhelming number of tasks can lead to missed items
- * Difficulty in tracking and organizing diverse marketing activities
- * Lack of a structured approach can result in inefficient planning
- * Risk of overlooking important marketing elements
- * Challenges in maintaining consistency across different digital platforms
Benefits of using the Digital Marketing Checklist
- * Quick overview of online marketing
- * Use the checklist to ensure all tasks are completed
- * Track your digital marketing activities efficiently
- * Maintain a clear overview of your marketing efforts
- * Handy list to manage your digital marketing tasks
Features
- * Comprehensive checklist for online marketing tasks
- * Structured format for easy tracking
- * Covers various digital marketing activities
- * Organized list to manage marketing efforts
- * Provides a clear overview for effective planning
This is included in the Digital Marketing Checklist
Have a full range of the options and criterea to check and verify if your online activities are up to market.
Online Channel mix = Demand generation
- SEA – Search Engine Advertising – Google Ads, also Bing Ads
- SEO / search optimization
- Social Media (Insta, FB, LinkedIn, Reddit, etc.)
- Own channels
- Posts
- Content approach
- Subjetcs
- Posting schedule
- Company pages
- Staff pages
- Social Ads
- Direct Traffic
- E-mail (marketing automation)
- Affiliate setup
- Linkbuilding / findability
Platform Optimization – User Experience
- Website optimization
- Customer Journey Design
- A/B testing
- Landing page designs
- Conversion optimization
Webshop
- Business model (calculations)
- Category sales
- Service
- Shipping
- Order picking
- Credit mgt
- Interfaces
- Inventory management
- Revenu management
- Managing promotions in different channels
- Conversion
- Optimization approach
- Channel integration
- P&L
Intelligence
- Online market research
- User insights generation
- Analytics
- KPI setting (traffic, revenu from online %, conversions, orders, etc.)
Online Budget
- P&L
- Staffing cost
- Sales
- Promotion tools
- Ad spend
Technology
- Platforms
- Software
- Martech
- IT budget
Business Calculations
- Cost per order
- Acquisition cost (per user)
- Profit analysis (which ones to sell online)
- MRR
- Life time value
- Budget calculation based on CPO
User Profile
- Customer satisfaction
- Customer journey analysis / service rating
- Reviews & Ratings
