Online Marketing Checklist

 

4.95

With this online marketing checklist, you can re-check all of your digital marketing activities in one go.

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Benefits

  • * Faster overview of online marketing
  • * Check check and check
  • * Have a checklist to tick your digital marketing boxes
  • * Work with an overview
  • * Have a helpful list to have the overview of your digital marketing activities

 

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Description

Download this online marketing checklist

Online Channel mix = Demand generation

  1. SEA – Search Engine Advertising – Google Ads, also Bing Ads
  2. SEO / search optimization
  3. Social Media (Insta, FB, LinkedIn, Reddit, etc.)
    1. Own channels
    2. Posts
      • Content approach
      • Subjetcs
      • Posting schedule
    3. Company pages
    4. Staff pages
    5. Social Ads
  4. Direct Traffic
  5. E-mail (marketing automation)
  6. Affiliate setup
  7. Linkbuilding / findability

 

Platform Optimization – User Experience

  1. Website optimization
  2. Customer Journey Design
  3. A/B testing
  4. Landing page designs
  5. Conversion optimization

 

Webshop

  1. Business model (calculations)
  2. Category sales
  3. Service
  4. Shipping
  5. Order picking
  6. Credit mgt
  7. Interfaces
  8. Inventory management
  9. Revenu management
  10. Managing promotions in different channels
  11. Conversion
  12. Optimization approach
  13. Channel integration
  14. P&L

 

Intelligence

  1. Online market research
  2. User insights generation
  3. Analytics
  4. KPI setting (traffic, revenu from online %, conversions, orders, etc.)

 

Online Budget

  1. P&L
  2. Staffing cost
  3. Sales
  4. Promotion tools
  5. Ad spend

 

Technology

  1. Platforms
  2. Software
  3. Martech
  4. IT budget

 

Business Calculations

  1. Cost per order
  2. Acquisition cost (per user)
  3. Profit analysis (which ones to sell online)
  4. MRR
  5. Life time value
  6. Budget calculation based on CPO

 

User Profile

  1. Customer satisfaction
  2. Customer journey analysis / service rating
  3. Reviews & Ratings

Online marketing checklist

Have a full range of the options and criterea to check and verify if your online activities are up to market.

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