Online Marketing Checklist

Description

Download this online marketing checklist

Online Channel mix = Demand generation

1. SEA – Search Engine Advertising – Google Ads, also Bing Ads
2. SEO / search optimization
3. Social Media (Insta, FB, LinkedIn, Reddit, etc.)
   1. Own channels
   2. Posts
      • Content approach
      • Subjetcs
      • Posting schedule
   3. Company pages
   4. Staff pages
   5. Social Ads
4. Direct Traffic
5. E-mail (marketing automation)
6. Affiliate setup
7. Linkbuilding / findability

Platform Optimization – User Experience

1. Website optimization
2. Customer Journey Design
3. A/B testing
4. Landing page designs
5. Conversion optimization

Webshop

1. Business model (calculations)
2. Category sales
3. Service
4. Shipping
5. Order picking
6. Credit mgt
7. Interfaces
8. Inventory management
9. Revenu management
10. Managing promotions in different channels
11. Conversion
12. Optimization approach
13. Channel integration
14. P&L

Intelligence

1. Online market research
2. User insights generation
3. Analytics
4. KPI setting (traffic, revenu from online %, conversions, orders, etc.)

Online Budget

1. P&L
2. Staffing cost
3. Sales
4. Promotion tools
5. Ad spend

Technology

1. Platforms
2. Software
3. Martech
4. IT budget

Business Calculations

1. Cost per order
2. Acquisition cost (per user)
3. Profit analysis (which ones to sell online)
4. MRR
5. Life time value
6. Budget calculation based on CPO

User Profile

1. Customer satisfaction
2. Customer journey analysis / service rating
3. Reviews & Ratings