10 key Elements of the business plan
- Founder motivations / profile / personal / background / why do
- Business opportunity / idea / concept
- Market / research / size trends / value chain
- Product / service / market fit /
- Business model / pricing / margins /
- Customer / insights / size / benefits / value / convenience
- Operations / logistics / distribution / service
- To market / market approach / marketing / promotion / channels
- Team / organisation / hr / partners
- IT / governance / security / workplaces
- Finance / revenue, Profit &loss, cashflow, balance, valuation / personal finance
- Administrative / Legal / ownership / business structure
- Quality / learning / innovation / certification
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